5.DON’T VIEW FUNDRAISING AS TRANSACTIONAL:

“Most entrepreneurs approach fundraising as a transaction. We raised $1 million for Spool in 48 hours because we approached it as long-term relationship-building. We didn’t contact angels and ask them to give us money in the first meeting. Instead, we reached out to investors over a six-month period and kept them updated over email - without asking for in-person meetings before we were ready to rise. Once we were ready, investors saw that we had made tremendous progress and were comfortable that we would be good stewards of their money. So asking for and closing the money was fast and painless.”Avichal Garg Co-founder and CEO of Spool.