6 Ways to Pep Up Your Startup Website
#3 Get on camera
Visual strands can be a great opportunity to showcase what the company does. Shooting and uploading a 2 minute video can tell the viewers who you are and what your business truly aims at in the market. “If a picture says a thousand words, then a video says way more than that,” says Tom Nguyen, a web designer at Atlanta-based MrTechnique.com. Coiling the testimonies into a reel is also a highly effective method that serves positive reviews directly from clients.
#2 Break up information
Little blocks of information properly segmented is better than chunks of information dumped together in a single page. The emerging trend of breaking up the ‘about us’ into separate pages provides elegance as well as easy filtering of information. In addition to the ease of filtering out information the bifurcation also enhances SEO by enabling more page views, hits and the use of different keywords.
#1 Keep traffic flowing
Never give the webpage visitor a wide berth, but channelize the flow of the traffic by linking to Twitter or blogs. The ability to move the traffic from the ‘about us’ to other parts should be what real success should mean. The website should be only a starting point and not the final destination.
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