2. Pictures speak louder than words: Another key factor that got Facebook going was the realization that humans identify more with pictures than with words. We can make out the shape of an object easier if we see it rather than if we read about it. And although a lot of sites like Flicker beat Facebook in this regard, allowing people to share their personal photos within their social circle proved to be an instant ingredient for success. Facebook recognized this trait about Instagram too, and its acquisition could have things looking higher up than they already are, but it’s another step towards keeping this factor alive. Visual Design is one area that initial users of any product are impacted, and it was a huge driver for products from firms like Apple too.