1. The Identity Focus: Facebook understood the concept behind identity and its importance to its users. Although a person’s name is something personal, most social networks in the day of Facebook didn’t focus on names that people could use to call each other with. A lot of emailing services today allow you to just type out a person’s name and access their email address if you’ve already saved it in your address book. Facebook takes this a step further by primarily letting you search for people on the network by their names, and then maybe their email addresses could help you out, but only as a secondary option. This way you don’t have to think like a computer—you just have to think like a human being. The difference adds a personal touch to technology. Social networks like Twitter (and a lot of other tech startups in this space) according to the report, force users to think like computers by the use of handles. True, Twitter is successful in its own right, but it’s harder to access people you want to on it, especially since it only keeps in memory the last 500 people you followed recently.  Nuances like these are what differentiate Facebook from other Internet firms.