12 Best Indian Startups of 2012


MadRatGames is a venture started by a few IIT grads who are trying to change the education system in India. The venture was started by Madhumita Halder, Manuj Dhariwal and Rajat Dhariwal. They all moved from the software world to teaching young children and now run the game startup. It is one of the few startups that understand the human psychology of learning and has implemented well in the board games.

8. DelightCircle

Founders: Amit Baid, Ravi Teja, Yeshwanth Kamra and Sahil Singh

DelightCircle, a location based marketing and commerce platform has redefined the notion of shopping by introducing an app which was never seen or experienced by the Indian audience ever before. It is a free smartphone, web and SMS app that allow consumers view/search relevant offers and discover places to eat and shop. Simply put, it tells people what discounts are running at nearby shops, runs loyalty programs by rewarding shoppers for performing small actions like checking out a product by scanning its barcode using the application and manages various loyalty cards owned by the user.