12 Best Indian Startups of 2012


In future, it will enable customers to make payments and buy products through the app.

7. UnMetric

Founder: Lakshmanan Narayan

Unmetric supplies a distinct, high-demand service for brands that stops companies from flying blind with their social media efforts. The Chennai based social media benchmarking startup uses a combination of advanced algorithms and human computing power and delivers data and benchmark insights for various industry sectors that were previously unavailable, such as content strategy, engagement, growth, timing and frequency of tweets and posts on Twitter and Facebook. The Unmetric Score, which is designed to take benchmark algorithms to the next level. The score gives marketing managers and Chief Marketing Officers a snapshot of exactly how their brand performs next to others within their industry.

6. Plivo

Founders: Venky Balasubramanian and Mike Ricordeau

It is a Cloud telephony platform which provides voice and messaging platform with APIs and supports 24x7 so that web developers can integrate into their web app.