#5 Mary Kay Ash on Support from Friends and Family

Mary Kay Ash is one of the perfect examples that a women can very well run a business and that too sales in particular. She went on to prove all the naysayers wrong by starting her venture Mary Kay Cosmetics, which went on to become a bright-pink empire. Her venture encouraged other women to run their own small businesses. However, she was not alone her family and friends gave her the helping hand in her business.

“I often say I started with nine people, friends of mine, really, who just didn’t have the nerve to say no. They didn’t intend to stay around, but they were going to help me get it started. They were very kind and sweet and last year one of them made $325,000,” says Mary Kay.

#4 Ben and Jerry on the Limits of Social Entrepreneurship          

A valuable lesson that, "even a good product can't sell itself" can be learnt from the experiences of Ben Cohen and Jerry Greenfield's ice-cream business. In their early nineties Ben and Jerry initiated their peace campaign but despite their Peace initiative, due to poor marketing  strategies it left their venture in great trouble.

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