#6 On Falling Stock Value

“If you look at the stock, which is a lot of what people focus on, the stock price has been frustrating. It’s been frustrating for investors and for all of us. This, too, is not unprecedented.”

Then he added that, “The beauty of being around for a while is you see a lot of cycles. At the end of 2007, Apple’s stock price was $200. It was $75 a couple years later. What we have to do is focus on products — making the best products, and if we do that right, then the other things will happen.”

#5 On Android

When asked about Android’s dominance in the Smartphone market, he said he had  taken notice of it and added, “Winning at Apple, though, isn’t about making the most. Arguably, we make the best PC. We don’t make the most.” “They (Android) do make the most music players and tablets, but not the most phones,” he said.

Cook rattles off more usage stats showing that usage of Apple products outpaces even Apple’s large market share. “What the numbers suggest over and over again is that people are using our products more. That’s what we are all about. We want to enrich people’s lives.”

“Globally, there are a lot of phones that are labeled as Smartphones but are used more like feature phones, Cook said. Some tablets are being bought and not used because the experience is not great.” Cook said his iPad now handles a significant amount of his computing work, “It’s changed the game. I don’t hear that from people that have Android tablets,” he added.

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