10 Finest Asian Cities by Location Branding
Melbourne:
Branding is not just important in building locations, and as per the report branding plays a vital role in affecting how quickly these locations can recover from the crises and natural disasters which too regularly afflict the region.
Melbourne takes the fifth position on the list with a score of 8.8. Known as the ‘Garden City’ and ‘cultural capital of Australia’, Melbourne has also been considered as the world's most liveable city.
Shanghai:
Shanghai is the sixth best Asian city by location branding. It has a score of 8.5. The city is the principal national industrial and financial centre. It’s known to be preferred by high net worth individuals as well as it’s growing as a cultural hub and global tourist destination. It is a global city, with influence in commerce, finance, culture, media, fashion, technology, and transport.
The report pointed out that effective branding among cities and nations is likely to prove fundamental to their own development and to the future prosperity of the Asia Pacific region.
