10 Disastrous Business Moves By Companies
McDonald's Arche Deluxe: 1 year
MacDonald’s came up with the Arch Deluxe, a signature hamburger in 1996. The burger was marketed specifically to adults. Despite of huge marketing campaign the burger failed to become popular and was considered a flop of all time. McDonald's had spent $100 million on that product, which makes it one of the most expensive product flops in history.
