10 Big Tech Flops Of 2012


# 3 Oprah’s love for Microsoft

Oprah gave Microsoft Surface some props on Twitter and what seemed awkward as she used her Apple iPad to tweet it off.

The tweet said that she loved the Surface and had brought 12 of them as Christmas gifts. The controversial tweet, noticed by Zagg and The Next Web as early as possible, received more than 400 ‘retweets’ and more than 170 ‘favorites’. She praised the Surface Microsoft’s tablet to be like a Mercedes-Benz to her.

Twitter revealed this through their metadata which usually notes which devices or apps users are using when they tweet.

Though Apple iPad was her favorite in 2010, her praises for technology seem to change time and again as with this controversial tweet.

# 2 John Browett running Apple retail

Tim Cook’s first major hire as CEO was a big flop. John Brownett who came from Dixons to Apple, tried to put his own stamp on one of the most successful retail shops in the world by cutting back employee hours to make the stores more profitable. That didn’t go so well and in a few months Browett was gone.

# 1 Facebook’s Reach Generator

On March 1st, Facebook held a fancy event in New York to promote its new product called Reach Generator. This was supposed to increase the frequency with which brands would hit users’ news feeds. After six months, the product seemed to be complicated for which Facebook totally forgot about it.

Also read about the 10 Biggest tech flops that took place in early 2012.