More than Half a Billion People Browse Facebook over Phone: Report
Bangalore: Facebook was launched in 2004 and as of January 2009, Facebook.com was ranked as the most used social networking service worldwide by compete.com.
Today, Facebook has over 1 billion users, and over half of them are users who access the network through their phones. The company said it saw monthly active mobile users jump 57 percent year-over-year to 680 million people in the fourth quarter. Also, its daily active users on mobile eclipsed desktop users for the first time in the company's history. This is a window of opportunity that the company has realized and grasped well in time. “Today there is no argument that Facebook is a mobile company.” Mark Zuckerberg, Facebook founder and CEO, said during the earnings call.
“We started the year with essentially no ads on mobile but in the last quarter mobile ads accounted for 23 percent of our ad revenues,” Mark Zuckerberg who thought that the ads which shows up in the news feed region would cause users to flock away was proved wrong and they increased the volume of ads and even then the social network saw a marginal dip in engagement of only “2 percent.”
Zuckerberg also took this opportunity to dispel all rumors about Facebook releasing its own phone. The device which was expected to be released earlier this month was not launched in the market instead Facebook came out with its very own Graph search. He maintains that Facebook does not need its own phone as the network can make apps across various platforms and have access to a wider base. “We are not going to build a phone. Even if we sell 10 million units, it is just 1 percent of our user base,” he said.
According to the CEO of social networking giant, Facebook is “just getting started” with the phone and newer applications will be released later this year on iOS and Android platforms.
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