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Anup Tapadia

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Anup Tapadia

Founder

TouchMagix

Anup Tapadia is a member of:

- Expert

My Role

As a founder, I aim to take our technology to the next level by creating
unique content and utilities for variety of sectors. My role primarily
entails to provide my technological expertise and experience to the
R&D and marketing team so that they can innovate customized
content. For the next quarter we are likely to launch new product for
the hospitality sector

Dealing with Challenges and Risks

We love to take challenges head-on and there is a risk in every
business. One of the initial challenges we had to face was of educating
people on the use of this technology. We defined a go-to market strategy
that helped us quickly setup demo rooms across 40 countries through
partners.

Three Favorites

Samsung
Qualcomm
Apple

How I Lead

Being a young company it is integral that the atmosphere in the organization is upbeat, which enables the employees to thrive and think innovatively. To do so, I ensure that I communicate effectively with the employees to understand the challenges that they are facing at work and ensure that we can resolve those. As an individual I believe that perseverance is the key to an organizations success, and this is the attitude that as a leader I try to drive within the organization.

Important career decision

We had scalability in mind since the day we started, so all decisions made in terms of systems and processes were with growth in sight. Enforcing information systems like CRM and ERP as part of business from the beginning was one of the most important decisions we made.

My Family

I come from a joint business family which has taught me strong values of business since my childhood. Unlike others of my age, I was neither planning to settle down for joining traditional family managed business nor I wanted to work for some IT company abroad. With the guidance and inspiration from my father and grandfather, I started my first company TechnoKarma at the age of 16 with a vision to build great IT products for the globe from Indian soil. As part of family values I learnt, I had to earn my own capital to run my business, so it wasn’t easy. I was studying, working on a job and running a company at the same time.

My View on Indian Startup Ecosystem

The current scenario is extremely exciting; the entrepreneurial ecosystem is peaking at the right time. With the current crop of entrepreneurs coming up with innovative business plans keeping in mind the increasing consumer expectations. There need of the hour is for the government to create processes or incubation centers for entrepreneurs to grow and succeed in their initiatives. Early stage high-risk investors should grow and look at such opportunities to cash on.

My Role Model

Steve Jobs has being a constant source of inspiration in my life. I admire his thought process and innovation on the lines of art, technology and humanities.

To Entrepreneurs and Innovators

Before taking the plunge, I feel it’s essential for one to work at one large corporation and one small start-up in order to understand the functioning of both. I did that and it helped me understand different dimensions in business and the mistakes to avoid. I feel India is a land of great opportunities and there is never a better time than now to kick-start new business in a growing economy.