Sign in to follow 's advice will appear in your account when you log in. Follow specific Community Members and never miss out on their views and insights. Build a group of Members who you want to listen to.

Email: Password:

Don't have SiliconIndia account? Sign up Forgot your password? Reset

Ask Sanjay Seth for Advice

If your advice request is relevant to other Community members, our Editorial team may choose to send this request to all Experts to attract a wider range of answers and share them with the Community. Rest Assured, we will protect your privacy (unless you recommend otherwise).

Advice Request

Submit Cancel

Sanjay Seth

Next Member >>

Sanjay Seth

Vice President – Global Marketing & Communications

Mahindra Satyam

Sanjay Seth is a member of:

- Expert

Differentiate Strategies in place with your Competitors

First you have to understand that the market we belong to is IT market. There are many companies those are doing product integration like Wipro and HP. They are doing product integration where we are not doing any product integration. As we are a IT service industries, from service point of view I think everybody should know Satyam background. Three year back what was the situation of Satyam and how it became Mahindra Satyam? Where investment done on behalf of Tech Mahindra, I was hired about ten month back as a integrated marketing head for Tech Mahindra & as well as Mahindra Satyam .I am under the Payroll of Mahindra Satyam is having a larger marketing team than Tech Mahindra.

Positioning products in market

We are Services Company. We dont have any product. Our product is IT services. We are doing Enterprise Application Services. We are doing outsourcing and off shoring. We are growing extremely well.Off shoring to India says are you able to get labor. Today 32000 people are working in Mahindra Satyam and 30000 people are in Tech Mahindra. .

Brand Identity creation

I had a 19 year of experience and when I joined I had an advantage I am having a very popular brand. I am sure that those who are in top market that all are aware about Mahindra Satyam. As a marketer you always want a brand identity and if you have any negative brand then how will be the perception. By Increasing the share value of shareholders brand identity can be gained. Mahindra Satyam and Tech Mahindra have a good brand identity.

Way to reach customers through sales force

In IT services have two kinds of sales force. There are many kinds of services are there like TCS, Wipro are doing.

Companies often are confused about the type of sales people they need to maximize success. Although many senior managers lament that they want a more aggressive sales force that brings in more business, they arent prepared to select and manage that type of sales force.

There are two primary types of sales people, hunters and farmers. Hunters focus on landing new accounts and closing big deals. Farmers are more focused on maintaining existing accounts. Hunters get turned on by the next conquest. Farmers provide better service levels for stable lower growth potential accounts.

We had a set of hunters. Even we help from cold calling. We are helping our hunters through off shoring and the farmers know whom to talk and how to talk. In my previous team I had a strong hunter team. We used to generate more and more leads.

Company description & strategies in place

We are able to Increasing the share value from 60 to 140 in one year. We are able for good value creation. Now the feedback from the external customers are good.