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Community > Pal Gnanagirija
Pal Gnanagirija

Pal Gnanagirija

Manager - Marketing

Al Hassan Switchgear

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Pal Gnanagirija is a member of:

Family Background
I am a Graduate Electrical Engineer with 30years plus Experience. Out of which I worked 5years plus. My wife is a home maker and we have a grown up son. He is a Mechanical Engineer with MBA from I I P M.
Contribution to the field
My company MD is the founder of the company. He started with 3 engineers and now the company strength is around 1000 with a turn over of 100crores plus.
Branding
It is a key factor. It helps to build the business and compete a fair way.
Importance of On line marketing
I feel it is a selective and small segment in India. May be more in Western countries.
Recommended Courses and Certification
Fortunate people.
Importance of sales
THEY ARE THE FRONT FORCE / AMBASSADOR OF THE ORGANISATION. SO DUE IMPORTANCE TO BE GIVEN TO HIT THE TARGET / EXCEED THE TARGET.
Future prospect
I will be on my own.
Positioning the product
Mostly I will be on Technical Consultancy side.
Growth Prospect in marketing
Interestingly, if all things go in favour Year after year, there is a very steep growth in a short span.
Differences
If Marketing is the Trunk, Sales is a branch.
What suggestions would you like to give to the aspirants who want to make their career in Marketing only?
If they are smart / communicative / dynamic / extrovert MARKETING is a more respectable and rewarding segment.
Brief yourself
I am more of technical and less on Marketing - started my career in the Manufacturing company. Later I was on to the Marketing of the same products. It helped me to Bridge the Gap of the Product and Market requirement with small value additions / Modification. I enjoyed many satisfied clients.
Importance of Marketing
A business starts with an identified market segment and product or service. The rest of the activity and process revolves around this.
Importance of 4ps
4PS or any such elements are theories from Management books. More important is how the top management is implementing to harvest out of it consistently.
Growth
I am satisfied, what am I now.
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