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Manu Malhotra
Manu Malhotra

Manu Malhotra

Manager - Marketing

AuthBridge

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Contribution to the field
1. Creating a Reward & Recognition structure from scratch based on Organization Values as part of Employer Branding Initiative
2. Establishing a marketing function from scratch with focus on Business Goals of the organization
Changes In The Professional Environment:
Not much, I guess. Yes, it's getting more demanding by each second.
Done Differently:
Pursue my passion for marketing right from the inception.
Plans For The Future:
A Young CMO in a fairly impactful setup.
Required Reading:
1. I am active on microblogging channel - twitter and like reading McKinsey Quarterly and HBR Blogs. I also like mashable and techcrunch.
Professional Strengths:
Marketing, Digital Marketing, Interpersonal skills, Leadership Skills, Communication skills
Career Profile:
I lead the Digital Marketing Function. Essentially, I have to marry the Digital Marketing strategy with the Business Goals of the Organization.
Prized Accomplishment(s):
Winning Marketing Case study Contest in IIT K Business Festival.
Degrees That Matter:
Google Adwords and Analytics certifications help.

Above all one needs immense passion for marketing, which no degree can get.
Job Profile:
I report to CEO. Basis the Burliness strategy, I devise Marketing Strategy and plan it meticulously followed by execution. I lead a team of 10 young passionate Digital Marketing enthusiasts in the space of Social Media, Content Marketing, SEM and Display Marketing.
The Decisions That Matter
Career shift to Marketing, from software.
Working Life Management:
Stay cool and be patient. Keep the efforts going.
The Journey So Far:
I have had the opportunity to work with CEO of India's leading Background Verification and Risk Mitigation company as EA to CEO. I was assisting him in Strategic Sales and marketing initiatives and laid the foundation of Marketing division from scratch.

I believe it's about Leading yourself which defines how you will lead others.
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