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Murali Sundaresan Iyer

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Murali Sundaresan Iyer

Pharma Professional

HIBISCUS PHARMACEUTICALS PVT. LTD.

Murali Sundaresan Iyer is a member of:

Motivating

Usually, in such situations, there will be tremendous misgivings and loss of energy. Clear their doubts, reassure them, spend time to meticulously plan every minute action and constantly monitor and feed them hope and trust, till they bounce back.

Future trend

1. Fixed dose combinations are growing 2. Generic Marketing seems saturated. 3. Competence levels of field staff dwindling down...

Positioning the product

Through Brand Promotion to Doctors, Trade promotion to retail pharmacies.

Importance of sales

SURVIVAL

Importance of STP

Segmentation gives identity, Positioning gives perception & Targeting brings volume of business...so, All three are very vital.

Future prospect

Heading a company

What can be achieved

Sky is perhaps the beginning. Without the Marketing person, a company can not survive.

Suggestions to aspirants

Have Perception, Perseverance and Patience. Sharpen your analytical skills and never compromise on quality, quantity, integrity. Be a role model.

Recommended Courses and Certification

MBA

Role in an organization

I am incharge of identifying new molecule, branding, design promotion strategy, design inputs, forecast sale and guide the field staff after imparting training.

Branding

7 on a scale of 10.

Motivating Factor

Acheivement orientation

Achieving Targets

Design strategies, fine tune to market demands, be in charge and motivate higher level Managers to constantly be on the field to keep the guys down the line fully charged to achieve the objectives.

Importance of On line marketing

very vital and important in corporate world. Indispensable perhaps