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Community > Archana Seth
Archana  Seth

Archana Seth

Group Account Manager

verb communications pvt ltd

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Archana Seth is a member of:

Could you tell us briefly about your family background?
My father (Mr. Ram Murat Seth)has taken VRS from HMT Lamps in 1999, my mom (Mithlesh Kumari Seth) is a house wife, i have 4 sibblings, eldest sis has done B.Com and married, elder is a doctor (gynic) and married, one more elder sis has done civil engg and married and youngest has completed her engg.
The Decisions That Matter
I have joined my 1st job in advertising immediately after completing my Graduation and from then things have changed completely. currently I am working as Groups account Manager in Disha, Chennai and at the same time preparing for Civil services Exam for 2013 which is my dream.
Working Life Management:
I see that I am in the office by 10am and ensure that I complete my work by 7pm, and leave on time, in case anytime some urgent work comes late then see that I finish that and then start even though it is late.
Degrees That Matter:
Yes I want to have an MBA Degree/Certificate
Growth Strategy:
I will be comparing my previous work with the current and see that I do something new and different.
Changes In The Professional Environment:
It has changed a lot from the when I joined now there are lot challenges, lot of competition is there in the market compared to earlier. Todays generation expects you to be more smart and challenging.
Advice For New Professionals:
Todays professionals have to be very active keep track of what's happening in and around by not only concentrating in their subjects but with other general issues too.
Required Reading:
Ogilvy and Mather's book on advertising, afaqs website, campaign india and silicon india.
Done Differently:
Yes definetly I'll be starting in a different way as I know what things to do, were to concentrate and were to not.
Prized Accomplishment(s):
I have accomplished many things in life but I think still there is something more I have to achieve.
Plans For The Future:
I see myself as an IAS/IPS Officer couple of years from now
Job Profile:
Advertising is a very challenging job were you just don't do routine stuffs but add value to it. It involves creative and strategic thinking with sound knowledge on your clients products. I am a Group account manager handling various product categories like Retail, Telecom, Auto mobile, Electronics.
Career Profile:
Leading a team of 4 people & managing 3 key accounts, Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy, Maintaining, developing and expanding relationships with clients, billing by increasing the portfolio of work.
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