5. Yahoo creates 90 billion page views monthly

Yahoo has a gigantic user base of about 700 million which creates about 90 billion page views every month. Since their ads are untargeted, Yahoo has not been able to monetize the page views. The ads are displayed to the users who are not logged in, hence making it difficult for Yahoo to target them. Facebook, the biggest directory of internet users on the internet knows a lot about their behavior and interests. So, at this time when it is not doing well in generating revenue, Facebook can cash on its knowledge about internet users and Yahoo’s big inventory.