Bangalore: We have always wondered why the grocery stores keep essentials like milk at the loneliest corners and chocolates near the billing counter. This good old marketing technique invented by some genius will make your eyes fall into almost every product while you are traversing the rows to reach milk packet, and may result in you picking up something on your way back. But in an era when the world shops ‘pin to car’ from the lavishness of laptop and Smartphone monitors, what tricks these virtual online supermarkets play to make you spend a bit more?

#3 Surprise!

You might be checking out a particular hotel in a city just for it looks. The very next day, while you are reading a newspaper online, there it is! An ad for that same hotel pops up infront of you even with a discount code. Don’t think it’s a coincidence; It’s what online retailers call ‘Retargeting.’ According to Guillaume Lelait, VP of North America at Fetch, a mobile advertising agency, “Clever retargeting uses algorithms to group items together and deliver relevant timely and valuable ads to users who have been tagged as likely to purchase." The algorithm does way more than that. If you are shopping for an outdoor dining set, you may get an ad for a barbeque!