Skit, the voice AI startup has announced the appointment of 2 new members, Vijit Banthia as Vice President, Demand Generation & Brand and Srinidhi Shrinivasan as the Vice President, Product Marketing.

Sourabh Gupta, CEO and Co-founder of Skit said, “Srinidhi and Vijit bring a vast amount of experience in navigating complex and challenging markets and have a deep understanding of Skit’s goals and purpose. I am excited to have them join us.”

With over 14 years of experience in the SaaS ecosystem, Srinidhi is a B2B product and portfolio marketing, expert. She comes with deep expertise in product messaging and differentiation, creating compelling content streamlined through demand generation funnel, customer advocacy, sales enablement, segmentation and understanding of buyer profiles/processes, launching of new products and features, digital storytelling and influencer marketing.

Srinidhi commented, “Skit is on an exciting journey to build the next generation voice AI platform to help enterprises unlock the true value of customers’ voice and focus their efforts on delivering exceptional customer experiences. I am fortunate to have gotten the opportunity to join this wonderful team and I look forward to being part of the journey to building a world-class B2B SaaS brand, focused on helping companies become customer-obsessed.”

With over 14 years of experience, Vijit is a marketing leader. He brings vast leadership in Brand Management, Programmatic, Digital & Social Media, ABM, Demand Generation, Print and Influencer Marketing among others.

Commenting on his appointment, Vijit said. “Excited to take up my first start-up assignment with Skit. Skit is on a hyper-growth trajectory and I look forward to accelerating this journey in India, the US, and SEA. WE would be building a world-class SaaS marketing team in the next few months and delivering some unique campaigns helping the CXOs to accelerate CX by leveraging conversational AI. Interesting times ahead.”

Skit utilises speech recognition and natural language and provides an AI-based voice automation platform that helps accelerate engagement strategy.

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