Team Pumpkin Invests in Gen-Z Inclusive Brand Lemme Be

By siliconindia  |  Friday, 12 January 2024, 09:51 IST

Team Pumpkin Invests in Gen-Z Inclusive Brand Lemme Be
Team Pumpkin, a prominent marketing agency, has revealed its strategic investment in Lemme Be, an inclusive intimate care and wellness brand targeting Gen-Z consumers. This decision comes after a successful multi-agency pitch, with Team Pumpkin securing the role of Lemme Be's chosen marketing partner. In this investment, Team Pumpkin will deliver various services to Lemme Be, encompassing creative strategy, social media management, performance marketing, marketplace management, public relations, and content production. Different network agencies within Team Pumpkin will handle specific aspects, with ROIsted managing performance marketing, HypeSquad overseeing public relations, and D2CPro handling marketplace operations.
Originally recognized for its menstrual-care products, Lemme Be has broadened its product range to encompass intimate wellness items. Committed to inclusivity and sustainability, the brand strives to empower individuals to prioritize intimate health within their overall well-being. Lemme Be is dedicated to destigmatizing conversations about intimate health and has recently introduced a product line tailored to enhance intimate care and sexual experiences, especially for younger audiences. Notable products in their lineup include Z Drip, Z Disc, Z Cup, and Wave.
Lemme Be has received backing from notable investors like Nikhil Vora of Sixth Sense, AUM Ventures of Abu Dhabi, Multiply Ventures, Anicut AIF, and the Sattva Family Office. Ranjeet Kumar, co-founder and CEO of Team Pumpkin, expressed his enthusiasm about the partnership, stating, "We are thrilled about collaborating with Lemme Be. Our teams are eager to initiate marketing campaigns that align with the brand's vision and resonate with its audience".
Devidutta Dash, Founder and CEO of Lemme Be, shared his excitement about the collaboration, saying, "We are excited to partner with Team Pumpkin to bring our brand vision to life. Team Pumpkin's expertise and past experience in the sexual wellness category with That’sPersonal were pivotal factors in our decision. Together, we aim to empower and educate our consumers to embrace intimate wellness". Currently, Lemme Be primarily operates in Karnataka but has aspirations to extend its presence throughout India with the support of Team Pumpkin's marketing initiatives.

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