S Chand Group participates in the New Delhi World Book Fair 2024

S Chand Group participates in the New Delhi World Book Fair 2024

S Chand and Company, India’s leading education content provider is an exhibitor at the New Delhi World Book Fair 2024 (NDWBF). S Chand is showcasing a variety of educational products at Hall No.3, Stall No, J-05 at the NDWBF, which is being held at Pragati Maidan in New Delhi till February 18, 2024.

S Chand’s stall features a diverse range of educational products, catering to the complete education lifecycle of a student from early learning to K-12 to Higher Education. The books at display are K-12 syllabus books according to the latest NEP standards to regional academic books and competitive exam materials.

Over the course of two days, over 25,000 visitors have approached S Chand’s stall to inquire and seek information on its publications. The stall has been a huge success for people across different ages and professional backgrounds with a special interest from K-12 students and teachers. Alongside several other noteworthy titles, S Chand's flagship publications have seen significant sales and proved to be one of the bestsellers over the last two days of the fair’s 51st edition. The stall showcases some of the bestselling titles from the company’s leading brands like Madhubun Books and New Saraswati House, renowned for their student-friendly and comprehensive content

Commenting on the event Ms. Priya Malhotra, Marketing Head of S Chand Group said, “This is our 50th year participating in the NDWBF, the largest and one of the most-awaited literature festivals in India. Honouring the theme of ‘Multilingual India: A Living Tradition’, we are displaying a range of regional titles and literature from various authors to exhibit the rich diversity of India’s multilingual fabric. Despite the exam season, we have seen an overwhelming response over the weekend as students and schools are eager to participate.”

The NDWBF 2024 is all set to break the records of NDWBF 2023 which saw participation from 800 publishers with 2,000 stalls and a footfall of over 14 lakh people. In line with the consistent focus on digitalization in the education sector, NDWBF 2024 will unveil the National Digital Library for children.