JioHotstar is extending a warm welcome to startups and small companies in anticipation of the 2025 Indian Premier League by providing targeted advertisements at "cheap" prices to promote the prestigious cricket competition.

The streaming behemoth will try to take advantage of the league's reach as well as JioHotstar's enormous scale and "digital accuracy" to allow a wide range of marketers to attract attention throughout the competition, with ad packages starting as low as 15 Lakh and going up to 1.5 Cr.

The streaming behemoth will also let marketers target their niche consumers using more than 100 advanced targeting choices, such as demographics, language, and interests, in an effort to entice startups and SMEs. To confirm audience measurement for live digital sports, it has also teamed up with Nielsen.

JioHotstar has gone above and above by launching an SMB outreach program in ten cities. The company plans to host events and draw between 1,000 and 2,000 advertisers to each session.

The popularity of the IPL, one of the most watched sports leagues worldwide, is at the core of this. It makes sense that the newly established company that just used layoffs to remove unnecessary and overlapping functions would want to improve both its top and bottom lines.

Here is how JioHotstar has extended a warm welcome to startups this IPL season, while we will closely monitor how its new approach affects increasing the top line figures. Resulting of this, the majority of emphasis has been focused on quick commerce, but investors may be ignoring the fact that food delivery still drives Zomato and Swiggy's core business. Since the middle of 2023, food delivery has continued to generate EBITDA profits for both businesses.

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