India's Gifting Startups Stay the Course Amid Global Funding Freeze
- India’s gifting startups raised $115.9 million over the last decade, with 2022 seeing the highest annual funding at $63.9 million post-pandemic.
- Funding has sharply declined in recent years only $1.3 million in 2024 and $57,600 in 2025 (so far), reflecting a shift toward capital-efficient, sustainable growth.
- The industry is evolving from occasion-based, offline gifting to tech-driven, experience-focused platforms, with founder-led Indian startups showing operational resilience.
India’s gifting startup ecosystem has raised a total of $115.9 million over the past decade, according to a new report by Tracxn Technologies, highlighting steady but modest growth in a niche sector that has quietly transformed in the post-pandemic digital economy.
Globally, gifting startups have secured $1.7 billion since 2015. However, investor enthusiasm has cooled in recent years, with 2025 witnessing tepid activity. So far this year, India has seen just one deal Indigifts raised $57,600 in an angel round compared to $1.3 million in 2024 and a robust $63.9 million in 2022, the sector’s most active funding year.
The post-Covid surge in 2022 was driven by evolving consumer gifting behaviors and increased digital adoption. That momentum has since slowed as global investors shift focus from aggressive growth to sustainable, capital-efficient operations. Worldwide, gifting startups raised $66.2 million in 2025 YTD, and $99.8 million in all of 2024 a 54% year-on-year drop.
The report noted that India’s gifting industry is gradually transitioning from a traditional, occasion-based market to a tech-enabled, experience-driven segment. Despite limited funding, Indian startups are showing resilience and innovation in digital-first branding and operational efficiency.
Raise, a US-based gift card marketplace, leads globally with $220 million in funding, followed by Saudi Arabia’s flower delivery platform Floward with $190.2 million. UK’s Bloom & Wild also ranks among the top funded.
Also Read: 10 Best Online Gifting Startups - 2022
Neha Singh, Co-Founder of Tracxn, commented, “India, while still maturing, has built a strong base of resilient, founder-led gifting businesses that are defining new benchmarks”.
The government’s Startup India initiative continues to support emerging startups through FFS, SISFS, and CGSS schemes, aiming to provide early-stage capital and credit guarantees across sectors.
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