Here's How Startups Like Meru, Olacabs, Taxiforsure Are Driving Change


Taxi For Sure

Business Model: Aggregator

Number of cities covered: 14

Number of employees: 1,000; 100 in tech team.

USP: 49 for first four km rides; analytic tools like Magic Trips predict when and where users may need a ride

Standing firm at the second position is another player in the category, that’s Taxi for sure. Although Taxi for sure were a little late to start, but have caught up with Uber and Ola pretty quickly.

Though there have been plenty of fluctuations in their rankings, but the company has come out with innovative offerings and the latest being the 49 taxi, where the user is charged the same the prescribed amount for the first four km rides with analytic tools like Magic Trips predicting when and where users may need a ride.

Ola

Business Model: Aggregator

Number of cities covered: 22

Number of employees: 1,200; 300 in tech team

USP: Claims 38,000 cars on its platform. Three products with rides from 10 per km to 25 per km

Ola is the clear leader in app store rankings with No.1 rank in transportation category and no wonder its 300 member tech team is delivering those services. In its recent claims to make taxi ride even cheaper than one in an auto rickshaw, Olacabs slashed fares for point-to-point travel in Bangalore, where three products were offered with rides from 10 per km to 25 per km. Furthermore, Ola has also reduced the waiting time for customers to less than 10 minutes from 25-30 minutes and thanks to its improved technology and 38,000 cars on its platform.

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