Flipkart Exes Team-up to Form a New Health and Fitness Start-up


"Healthcare is a niche segment where multiple startups are bringing in different perspectives. Shifting consumer behaviour in this area will take time similar to the retail space. Since they are known names and have entrepreneurial experience, it will be easier for them to raise money, build a team and gain trust," Shankar said.

While plans to expand into education and financial services sector, nothing concrete has been strategized on the front yet.

"Since we are at a very early stage, we are not looking at any external funding. But my estimate is that this is one sector which will get investors excited," said Nagori, who had a six-year stint at Flipkart.

In the previous month, both Nagori and Bansal quit mere weeks after a top-level restructuring was conducted at Flipkart and resulted in Flipkart cofounder Binny Bansal's appointment as CEO and Sachin Bansal as group Chairman.

Back in 2008, Nagori had started Youthpad.com, a social marketing platform for the youngsters, that ultimately got shut down in 2010. "I think of entrepreneurship as an an 'unfinished agenda' that we will be embarking on through this startup," he said.

Bansal joined Flipkart after it acquired his fashion portal Myntra for an estimated $375 million in May 2014. A computer science graduate from the IIT-Kanpur batch of 1997, Bansal started off as a software engineer, working first for major consulting firm Deloitte and then a series of startups.

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