• Ex-Paytm President & COO Bhavesh Gupta joins Primebook’s advisory board to guide strategy and scale operations.
•  Advertising veteran Tathagata Ray takes charge as Head of Content to lead brand and creative direction.
• The appointments follow Primebook’s recent $2M pre-Series A round, adding to earlier Shark Tank India funding.

Primebook India, the Android laptop brand featured on Shark Tank India, has strengthened its leadership by appointing Bhavesh Gupta, former President and COO of Paytm, to its advisory board. Alongside this, the company has brought on Tathagata Ray as Head of Content to drive creative and brand strategy.

These strategic moves come shortly after Primebook secured $2 million in a pre-Series A round led by Inflection Point Ventures, Auxano Capital, and NexG Devices, in addition to backing from prominent high-net-worth individuals. Earlier, it had raised ₹75 lakh from Shark Tank India judges Aman Gupta and Peyush Bansal.

With over 25 years in financial services, spanning banking, fintech, and digital lending, Bhavesh Gupta brings a wealth of experience. "What drew me to Primebook is its futuristic vision for deeptech innovation and its commitment to transforming digital access for Indian youth," said Gupta. "I’m excited to collaborate on scaling operations and shaping a strong go-to-market strategy that empowers digital inclusion."

Co-founder and CEO Chitranshu Mahant expressed his enthusiasm, stating, "Having a leader of Bhavesh Gupta’s caliber validates our vision and execution. His insights into scaling consumer tech and driving financial inclusion will be key as we grow our footprint."

Tathagata Ray, an accomplished creative professional with over 15 years of experience, will lead brand storytelling and content innovation. He has previously held leadership roles at Air India, Meta, The Glitch, and Grapes Digital. On his new role, Ray commented, "It’s an exciting time to join Primebook. I look forward to shaping a dynamic and bold creative vision as we take the brand to new heights."

Primebook Co-founder and CMO Aman Verma added, "Tathagata’s creative acumen will help us forge stronger emotional connections with our audience. We’re thrilled to have him lead our brand evolution and narrative."

With a powerful blend of strategic leadership and creative direction, Primebook is poised to accelerate its mission of delivering world-class computing for the new India.