• Eternal injects Rs 600 Crore into Blinkit in latest funding
• Total 2025 investment crosses Rs 2,600 Crore
• Quick commerce now leads Eternal’s revenue growth

Zomato-parent Eternal has added another Rs 600 crore to its quick commerce arm Blinkit, reinforcing its aggressive bet on the rapidly growing segment. The investment comes through the issue of 3,733 equity shares at Rs 16,07,161 each, as per filings sourced from the Registrar of Companies.

This fresh infusion is part of a steady funding pattern over the past two years. Earlier, Eternal deployed Rs 400 crore in June 2024, Rs 500 crore in January 2025, and Rs 1,500 crore in February 2025. With the latest round, Eternal’s total investment in Blinkit this year has climbed above Rs 2,600 crore.

The funding push aligns with Eternal’s shifting financial landscape. In Q2 FY26, the company reported Rs 13,590 crore in operating revenue, almost triple last year’s figure. Blinkit alone contributed Rs 9,891 crore, accounting for about 73% of Eternal’s total revenue. Meanwhile, the food delivery business generated Rs 2,485 crore.

Blinkit’s surge is driven by its move to an inventory-led model, letting Eternal record the full value of goods sold. While this strategy boosts revenue, it continues to strain profitability. Eternal posted a consolidated net profit of Rs 65 crore, a 63% year-on-year drop, due to rising costs tied to dark store expansion, inventory stocking, and delivery operations.

Also Read: Haus & Kinder Raises $3.3 Million to Expand in Quick Commerce

Competition in quick commerce remains intense. Swiggy Instamart, Zepto, and BigBasket’s BB Now are expanding aggressively, while major offline retailers are also joining the race. Swiggy recently secured approval to raise up to Rs 10,000 crore, BigBasket raised Rs 200 crore in debt, and Zepto closed a $450 million round, signaling continued heavy investment across the sector.