Bangalore: Pune Based Parampara Food Products got acquired by General Mills Inc. over a deal with undisclosed terms. The acquisition would help the multi-national acquirer to grow in the Indian market by improving its ability to serve the Indian tables with home cooked food.

The US based General Mills has been serving over 100 countries including India, where it is hugely popular for products like Pillsbury Fresh Multi Grain Atta, Betty Crocker dessert mixes and Green Giant vegetables. The organization is looking forward to intelligently implement the products of Parampara, which caters StarterZ and Curry Tree brands India, US, Canada and Japan, in its business model, reported DealCurry.

“The acquisition of Parampara Food Products’ strong portfolio of brands strengthens our ability to help bring home-cooked meals to the family table and positions General Mills India for continued growth. We want to expand on Parampara’s potential to bring convenient meal solutions for our consumers across India and around the world. Indian consumers – like many working couples around the world – are increasingly pressed for time. Parampara’s ready-to-cook spice and sauce mixes bring simple, great-tasting meal solutions and traditional Indian flavors to cooking around the world,” said Vijay Sood, Vice President and Executive Director of General Mills India in the official news letter.

As far as Ready-to-Eat products are considered, General Mills must get set to face some serious completion MTR Foods and McCormick’s Kohinoor Specialty Foods, who have been experienced players in the Indian market.