as the media firms have a greater reach in form of their readers than entrepreneurs can ever hope to reach by blogging or via social media. When you find that a media firm is interested in your company and wants to cover your startup then, you should co-operate without hesitation as this will give you visibility and a wider market.

Make “friends”

Vijay Karthik, MD and CEO of ioola.com emphasized the importance of networking and making connections, “we took part in SiliconIndia’s mobile application conference.,It turned out to be fantastic because we were personally able to develop a good initial network and I was able to understand how we can make the company visible to interested people. That was the first time we were covered by a media firm.” “Gradually, I began to recognize the importance of brand value. Media recognition is critical in making the brand visible to the public” he added. 

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