Allow journalists to speak to you directly

“The entrepreneur should be deeply involved in the entire process.” Says Ram Prakash. When a startup is only bothered about the product and has completely outsourced marketing and advertisement to PR agencies what can happen is what Karl Marx termed as Alienation, some call it the Chinese whisper. What happens is not unusual as when words are exchanged from the entrepreneur who has put his time and effort into building the product, which he did with all his passion, tells the PR a tale or a brief parable of how the product was conceived and the whole essence of the story is lost when a PR explains it to the Media.

Hop on the Bus

“Media companies are a big support. They do a great job in terms of creating awareness, processing the right information and reaching out to masses.” Sahil Shah MD of Cuponation. Sahil is right in saying so,

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