Piyush Pandey Passes Away Leaving a Lasting Legacy in Indian Advertising

By siliconindia | Friday, 24 October 2025, 06:36 Hrs

Piyush Pandey, creative genius behind iconic Indian ad campaigns, dies at 70.
Renowned for transforming Indian advertising with memorable campaigns for Fevicol, Cadbury, and Asian Paints.
Tributes pour in from celebrities, ministers, and industry leaders honoring his legacy.

Piyush Pandey, one of India’s most celebrated advertising figures, passed away at the age of 70 on October 24, 2025. The news was shared by columnist Suhel Seth, who called Pandey a genius, patriot, and a true gentleman, adding that India had lost not just an advertising legend but a remarkable human being.

Pandey began his career in 1982 with Ogilvy & Mather India, starting as a trainee account executive before moving to the creative side. Over the decades, he revolutionized Indian advertising with campaigns that became cultural touchstones. His memorable works include Fevicol’s iconic 'Egg' ad, Cadbury’s 'Kuch Khaas Hai', and Asian Paints’ 'Har khushi mein rang laaye'. Pandey’s innovative storytelling and ability to connect with audiences earned him global recognition.

Industry peers, celebrities, and leaders expressed their grief and admiration. Filmmaker Hansal Mehta described the loss as 'Fevicol ka jod toot gaya', while Finance Minister Nirmala Sitharaman called him a titan who brought warmth, humor, and authenticity to communication. Union Minister Piyush Goyal remembered him as a friend and creative phenomenon whose contributions redefined advertising narratives.

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Pandey’s achievements extended beyond India. In 2004, he became the first Asian jury president at the Cannes Lions International Festival of Creativity. He later received the CLIO Lifetime Achievement Award in 2012 and the Padma Shri, marking him as the first advertising professional in India to earn the national honor.

Piyush Pandey leaves behind a lasting legacy that continues to inspire creatives across generations, shaping the way India tells its stories through advertising.