MAI Highlights Risks to Theatrical Ecosystem from Netflix-WBD Acquisition

• MAI warns Netflix’s takeover of Warner Bros Discovery may reduce film supply for theaters
• Fears rise over shorter or missing theatrical windows under a streaming-led studio
• Multiplexes plan to raise concerns with regulators in India and abroad

The Multiplex Association of India (MAI) has expressed strong concerns over Netflix’s $83 billion acquisition of Warner Bros Discovery’s studio and streaming businesses. The industry body believes the deal could hurt India’s theatrical ecosystem by reducing the number of films available for cinema release.

MAI said Indian theaters rely on a steady flow of diverse films to sustain footfall and revenue. It cautioned that a major studio being owned by a streaming platform, especially one that has deprioritized theatrical releases, poses a direct competitive and economic challenge. Netflix’s selective approach to cinema releases has amplified these fears.

The scale of the deal puts it among the biggest entertainment mergers in recent history, comparable to Disney’s $71-billion takeover of 21st Century Fox. Unlike Amazon’s acquisition of MGM, which led to an increase in theatrical output, multiplexes worry Netflix may shift more titles straight to streaming.

MAI president Kamal Gianchandani, said cinemas are cultural and economic engines that support millions of jobs across production, exhibition, distribution, and ancillary services. He warned that reduced content and shorter theatrical windows could weaken the entire value chain. He emphasized that such a large consolidation needs 'careful scrutiny'.

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Netflix has stated it plans to maintain Warner Bros’ operations and continue with theatrical releases.

Multiplex executives admit the immediate impact in India may be limited since Hollywood contributes only about 10% to the box office. Indian films continue to dominate collections, which reached Rs 11,077 crore by October 2025. However, exhibitors believe the merger could reshape global cinema over time, with early opposition already seen in the US.

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