Bangalore: To help global organizations make sense of the massive influx of data being created daily, IBM has expanded its PureSystems family of expert integrated systems with the introduction of PureData System. Now, clients can more efficiently manage and quickly analyze petabytes of data in minutes and intelligently use those insights to support specific business goals across their organization including marketing, sales and business operations.

Organizations across all industries are challenged to find simpler and more cost effective ways to analyze data and better understand consumer purchases, manage customer churn, perform data-intensive marketing campaigns, and detect fraud in real-time. The PureData System is available in three workload-specific models optimized for transactional, operational and big data analytics to help clients solve these challenges.

The PureData System is the next step forward in IBM’s overall strategy to deliver a family of systems with built-in expertise that leverages its decades of experience to reduce the cost and complexity associated with information technology. Clients can have the system up and running in 24 hours, not 24 days, run complex analytics in minutes, not hours, and handle more than 100 databases on a single system.

IBM estimates that 2.5 exabytes of data is created every day — so much that 90 percent of the data in the world today has been created in the last two years alone. Given this data deluge, clients can use the new PureData System for high performance data services for traditional or cloud environments. The new system builds on the initial PureSystems family of offerings that can deploy Web applications in less than 10 days, a task that once took at least six months. The PureSystems family is the result of $2 billion in R&D and acquisitions over four years.

“We are on the leading edge of a new era of computing where clients can process vast amounts of information in real time and in ways that can fundamentally transform how business gets done. To accelerate this transformation, we need to simplify and speed the deployment of new capabilities – and greatly reduce the cost of IT operations,” said Arvind Krishna, general manager, IBM Information Management. “Today’s introduction of the PureData System is an important step in our journey as we help clients achieve new levels of speed, simplicity and savings.”

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