India Ranks 5th among Hotels with Best Business Outlook

U.S. Figures

30 percent of Hoteliers from America reported to have been extremely or very profitable within the last six months, which was greater than the figure (27 percent) came in the last Industry Index survey conducted in December, 2011. Across North America, larger accommodations (with over 50 rooms) reported to have more profited than the smaller properties (with lesser than 50 rooms).

In the U.S., the respondents’ economic outlook has diminished slightly, as according to the present study, 62 percent expect the economy to improve, while it was 65 percent in the last year’s survey. Based on the size of the hotels, the economic outlook varied: 67 percent of larger hotels and 57 percent of the smaller hotels expected economic conditions to improve a little/lot in the next six months.

But the survey reveals that a greater percentage of Mexican (21 percent) and Caribbean (20 percent) hoteliers plan to increase their staff size than their counterparts in the U.S. (15 percent). Meanwhile, hoteliers in France (6 percent) and the U.K. (8 percent) are the least to add new employees.

Based on respondents’ claim to use social media to engage with travelers, Malaysia ranked the first with 89 percent followed by Indonesia (84 percent) and Mexico (83 percent), while U.S. fell behind with only a 69 percent.