Advertisements That Swept The World With Their Creativity
# Miller Lite
In 70s Beer was wanted in every one’s glass in pure form and without any changes to the taste. This time introduction of low calorie beer by the Miller Brewing Company was seen as something that would not be able to fetch much attention from the general public.
But the company created a masterpiece advertising campaign that helped the sale of the Miller Lite Beer soar high.
Miller’s ad agency brought together the most masculine men considered in the celebrity world and made them say, “Tastes Great, Less Filling”. This trick did wonders and eventually the product grew in more competitors.
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