India Ranks 5th among Hotels with Best Business Outlook

Mumbai: A global biannual survey, ‘TripAdvisor 2012 Industry Index’, ranks India at the fifth position among the hotels with best business outlook across the world, the top ones in the list being Indonesia, Brazil, Russia and the U.S. respectively; while Greece came last in the list.

This largest hotel survey in the world done by the travel site TripAdvisor reveals some startling findings about hotel profitability; which markets have the best and worst economic outlook; and how tech-savvy, mobile device-wielding travelers are changing the industry. More than 25,000 hotels across the world, in which 1,500 were from India, participated in the survey.

Nikhil Ganju, Country Manager of the site said, “Most survey results for India cue a positive industry sentiment. In fact, we designed an industry scale based on survey response on economic and business outlook of properties, which indicate better than average business health for India, which ranks second in the APAC (Asia Pacific) region and fifth in the world.”

The present ranking appeared more vivid from the staffing plans for the second half of 2012 in the country, as India has already ranked the highest among all other nations in the world included in the study for staff turnover based on the increased staff levels. 

Nikhil Ganju further added that as per the survey results, though Indian hoteliers recognize the importance of social and mobile marketing, they are slow at adopting their use to connect with current and potential customers, compared to global numbers.