8 Companies with Cult Following

Bangalore: Cults are generally the followers of some charismatic or dangerous leaders. But even the consumers can develop a cult like attachment with the products. People are longing for something they belong to in terms of the products that they like the most. These kinds of cult products convey the status appeal and the customers don’t wish to part with them easily even if the prices of the products are high. These cult customers are important for the companies. Here is the list of 7 companies with cult followings.

Apple: Home of the iCult

Apple products have a classy appeal, it looks different yet attractive. Most of the people just love to carry it along everywhere and for many it is an object that symbolizes their status. There is a difference between much loved products and the products that have a cult status. To get there the companies need to introduce the message like Apple’s “think different” slogan. Another important point is to create communal experiences and Apple is good at it.

The cult companies don’t sell anything rather they celebrate the release of their new products. Apple has created a broad ecosystem of products that use technology and they can easily share content with other Apple products. They are now extending their ecosystem with iCloud that allows the customers to store digital content on servers of Apple and once the customers will start to use this they will never want to let go. The iPad has already made a grand entry and have special place in the market as well as the heart of customers.