7 Revolutionary Brand Mascot Ideas That Created History

Onida Devil

In the history of advertisements in 80’s the green horn sporting devil with sinister laugh became a selling point for Onida. Onida was struggling to improve their selling rate and came up with a negative idea of keeping a devil as mascot and the audience welcomed it and showered their positivity towards the ad by buying the brand’s televisions. ‘Neighbor’s envy, owner’s pride’, the devil was introduced with the tagline which made the devil more famous.

Parle-G Girl

Parle-G is one of the oldest brands in India. The product was instantly recognized by its iconic white and yellow wax paper wrapper. The wrapper features a young girl an illustration by Everest creative Maganlal Daiya back in the 1960s as Mascot. There are various rumors about the girl in the picture being a real one as well as an illustration which is been said by the company. G-for genius tagline as well as the low cost both attracted the customers towards the brand.