Founded in 2002, Digite, Inc. is an Agile Application Lifecycle Management (Agile ALM) software company, headquartered in Mountain View.



Continuous Value Delivery: the Game Changer


There are a number of hot trends in the market ranging from Cloud computing to Mobile to Gaming, Analytics and Big data; However, there is a common thread that cuts across all these technologies - How do I rapidly deliver customer value? Software technology is being created at a frenetic pace. To accommodate this velocity of creation, a decade ago, agile methodologies started evolving as a way to deliver iteratively in strong collaboration with the customer. Agile has gained mainstream adoption today, and now we have upped the ante with “continuous value delivery”.


Continuous Value Delivery (CVD) takes us in the direction where knowledge work needs to be delivered with the same predictability and consistency of an efficient manufacturing system – this means its supply chain needs to be aligned to ‘just in time’ principles enabling prioritization and delivery that is lockstep with business needs. This is a significant challenge as knowledge work has high variance due to individual team competencies, geographic spread of resources and the need for close collaboration.
In our company, we have embraced the principles of Continuous Value Delivery (CVD) with a lot of passion, which has served us very well. Like in a supply chain, we use tools to simulate and predict a set of possible outcomes using probabilistic models and past data. We use a visual delivery management platform - this helps us to plan and manage our day to day work easily and allows our distributed team to collaborate and have a uniform “in the face view” of what has to be done. All the software tools we use in the development lifecycle are seamlessly integrated, enabling us to get a comprehensive 360 degree view.
We are very excited to bring these capabilities for use by our customers.

Moving towards Nontraditional Resource use


With trends like crowdsourcing and opensource, we are seeing mainstream adoption of ways to use resources that are not tested and proven in a traditional parlance. Discussion forums, community opinion and user ratings are the new types of credentials for skills, technology or services – these are the early trends of moving away from the security of a renowned brand to buy a product or service which delivers the desired value.


This bodes very well for small companies that have a good product or service who can now compete almost at par with deep pocketed larger brands. Larger companies that do not have an aggressive strategy to re-invent their products will see stiffer competition from smaller companies. We are already seeing this trend play out in the Application Lifecycle Management space that my company is in. We have been able to effectively compete for large global product implementations and win against much larger companies in our space.


Products that are designed to integrate into a heterogeneous ecosystem will do well. We will start seeing the BYOD trend that we see in devices today expanding to products and tools where BYOT (Bring Your Own Tools) is waiting to happen. We are preparing ourselves for this transition with SwiftSync, our Data synchronization product.

An Entreprenuer’s success Mantra


“If you dream it, you can build it” has become a reality in our industry. We are seeing large companies being created by young people just out of college. Passion, hackathons and some beer can create a very usable product of value in as little as a couple of months – all infrastructure technologies are available in the wild for free or for very little cost. This creates tremendous opportunities for entrepreneurs and time to market has reduced drastically.


However, executing the customer acquisition plan has become a bigger problem for new companies as there is lot of market noise and much overlap between products. Everyone does search engine optimization, uses Twitter and Facebook or can be Stumbled upon or seen on YouTube. To rise above all the market noise and be heard, you need


• A good product that delivers key value,
• An extremely slick and simple marketing message to reach out to the masses
• A way to make your product or service an integral part of a person’s habit
This is a market with abundant choices and it is going to get even more challenging to make your product the chosen one!