Chicago based Demibooks offers software and service solutions for authoring richly-interactive book apps, ideal for authors, illustrators and publishers. The company had received seed funding from Education Development Corporation and Angel investors.

We are in the midst of a massive ongoing change in the digital media and content publishing industries due to a confluence of disruptive forces. First the disintermediation of content creation, publishing and distribution has meant many new entrants in the market than ever before.

The way the industry consumes and interacts with content is shifting significantly to the mobile context with the proliferation of tablet and mobile devices. 20 percent of all U.S. adults owned a tablet device at the end of 2012, double the number a year before. Half of us own either a tablet or smartphone.

Innovation in content creation and delivery platforms means there are many different choices in how and where story is created and consumed. Consumer expectations continue to rise for what used to be simple - “reading a book” or "presenting an idea"; we expect the best of what are possible – immersive touch experiences, the influence of sophisticated interactions that bridge the physical and digital realms. No one has higher expectations of what is possible than our children.

Entrepreneurs'- Sift Through the Chaff to get to the Grain

Finding the minimum viable audience (MVA) is often much more of a challenge than creating the minimum viable product, which entrepreneurs often end up spending too much time on. It always takes a while to find that MVA. The startup business is getting crowded once again; there are more of good and bad ideas, pace of innovation, people willing to take the leap into entrepreneurship, 'expert' advisors, incubators, money. That has got to be both good and bad, as one has to sift through a lot of chaff to get to the grain. There is a lot of advice that goes around about failing fast, but entrepreneurs need to have belief in their vision, and the perseverance to see it through. An idea worth fighting for takes time.