Contents
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4
Lynching upon Inexperience Can be Toxic for Clients
Anamika Sahu, Managing Editor
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8
The Changing Scenario of the Indian Digital Payments Industry
Niranj Sangal, Group CEO, OMA Emirates Group
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10
Top Certifier: Making Certifications Simpler, Faster & Affordable
Vinay Kumar, Co-Founder & Director and Vijay Boregowda, Co-Founder & Director
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22
For BPOs, is RPA a Shot in the Arm or a Shot in the Head?
Sandeep Sehgal, Associate VP - Product Management, Newgen Software
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26
Health Tech Startups in India Turn to Smaller Towns
Pradeep Dadha, Founder & CEO, Netmeds
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32
Leveraging Marketing Automation to Take Your Business Relationships to the Next Level
Ashu Kajekar, CEO, 7EDGE Internet
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40
Hassle-Free Online Table Reservation: The Next Wave of Revolution in Hotel Industry
Varun Gupta, Founder & CEO, Clicktable
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46
Trends in Technological Innovation Rapidly Shaping the New Business Landscape
Adam Storch, Vice President - Business Solutions, Micro Strategies