The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.
December - 2005 - issue > On The Cover
‘Innovation is a need’
ST Team
Sriram and his team work on algorithms related to video compression reduces the complexity and improving the overall visual quality of an encoder, decoder, or transcoder. It was not the patent the team received that excited Sethuraman but it is the work they executed to bring out the new solution. “Rapid and constant innovation is key for a company such as Ittiam that has intellectual property licensing as its core business,” he says.
Generally, those with doctoral degrees choosing a career in the industry tend to file patents fairly early in their career. The same thing happened with Sriram; he filed his first patent while at Sarnoff Corporation at the age of 27. It is Charlie Wine, from Sarnoff, whom Sriram considers as his role model; At the age of 65 Wine had received more than 100 patents and continued to innovate in new technology areas. “Patents are only one way of measuring creativity, as all innovations may not be patented,” says Sriram.
Sriram Sethuraman 36
Technologist/Senior Member of Technical Staff, Video and Imaging Group, Ittiam Systems Pvt. Ltd., Bangalore, India
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