The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.
February - 2010 - issue > STARTUP CITY
What's On India
Benny Thomas
However, thanks to What’s On India the task of deciding upon an interesting program to watch has become easier. Today, people using set-top-boxes are able to view program schedules of nearly 350 channels in India through the Electronic TV Program Guide (EPG) that the company has developed and deployed across cable and DTH networks. In addition, the company also has a dedicated website that provides the TV program listing. In December last year, the company also launched its own channel, which provides TV Guidance to viewers throughout the day.
HEADQUARTERS: Mumbai
HEADCOUNT: 80
PRINCIPALS:
Atul Phadnis,
Founder & CEO
He has previously worked with companies like Rediffusion-DY&R, Mindshare, Starcom, and TAM Media. Looking at the market opportunity available in India following the introduction of digital TV in 2004, Phadnis decided to get into this space and started his own venture.
|
|
