January - 2014 - issue > CEO Spotlight
Technology Shouldering Entrepreneurship
Jitendra Gupta
CEO-Punchh
Mobile technologies have quickly changed the way we live our lives and the way businesses interact with their customers. According to Pew Research, more than 64 percent of Americans carry smart phones, and that adoption rate spans every socio-economic segment and is increasing rapidly. Increase in social network interactions through mobiles shows the tech savvy nature of consumers. Businesses that use mobile technologies to connect with customers and build relationships will win against competitors who do not know how to leverage mobile effectively. Going forward, mobile technologies will disrupt every industry.
There are so many ways that mobile is disrupting the way brands are doing business. According to eMarketer, mobile is the only media time that is growing. eMarketer predicted that by 2014, the time spent on mobile would exceed the time consumers spend watching television. There is also a quantitative and qualitative role of Marketing towards this boom.
Though marketing has changed very rapidly in the last few years, through digital technologies such as social media and mobile, it is mobile which is torch heading this marketing revolution. Top brands like McDonalds and Starbucks appointing a chief digital strategy officer only show the imperativeness of it, as technologies like digital strategy are being implemented.
CRM- Critical Customer Engagements
The World Wide Web was a revelation back in the 90s, now we have mobiles, and nearly every experience for their customers will no longer be an option.
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