From a product and solution development perspective, given the communication and collaboration space, unified communications, contact centre, mobility, BYOD and mobile videos are all revolutionizing the industrial trends this time. According to statistics, about 40 percent of enterprise users spend 20 percent time away from their desk place. This is an alarming report for technology enterprises as we look for ways to provide applications for them.

There are indeed a number of interesting things doing the rounds in applications perspective. It is possible to run ten different applications/devices registered with the same ID and phone number and as a result I use a phone on a static place like my desk but also run applications on remote places according to my need. It is as simple as I attend a conference call on my flight through a video and thus keep time and track of my work throughout.

Multichannel Communication-Customers' Wish List
According to reports about 78 percent of the customers wished to communicate to companies via multiple channels and out of which only 17 percent reviewed their response to be well and the other 65 percent intend to start fresh. As a result, we at Avaya have been focusing on activities for research involving big data and predictive analytics at our support center. It is a stepwise approach as one goes through our website for self-service, escalate it to an automated chat with our knowledge base, and so gather a human response through the web browser and what one gets in the end is a video conversation at the browsers comfort. The tool of analytics is certainly on the wish list of the enabler as one learns to manage the data and not only restricting it for operational reporting but also to use the large database, by converting unstructured data into structured data, manage people and processes associated with it. From an IT perspective, historically most of the technology decisions have to be driven through IT.

The term Cloud is impacting both the technology and is also changing the dynamics of the way companies acquire technology. With increase in cloud based models, business leaders have started to make decisions based on the capacity, for instance whether to fund the IT budget to cater the needs or to bypass IT and look for the next generation cloud based service.

As cloud is answering to the woes and challenges of the industry, there are still a lot of opportunities in terms of collaboration and unified communications which makes it a really interesting space. Though the industry has really done well in terms of unified communication, the ability to predict business processes becomes imperative and now through predictive analytics, as some of these processes turn out to be automated, the fact that people’s perspective remains as the key industry relevance and thus delivering to the people on what they need thereby cutting out on enterprise complexities.