Cloud technology has truly been a game changer for many industries. Platforms such as salesforce.com have changed the rules for sales and marketing by streamlining the processes. In 2005, one of the very few companies to be the certified partner for salesforce.com was Avankia LLC, an IT Services provider. The company that was an expert at doing Salesforce implementations was also into IT Staffing. The Founder and CEO of the company Reena Gupta noticed that because of the spectacular architecture of salesforce.com, clients were deriving superlative business efficiencies out of it and were very enthusiastic about adopting the cloud. However the same level of enthusiasm was missing in terms of the recruitment software.


As sales, marketing and CRM were making the move to the cloud, IT staffing was still stuck in the olden days where outdated software was being used. Staffing companies were riddled with inefficient systems where data was scattered in several places. One had to manually move data which lead to several errors and gaps in communication which ultimately resulted in business loss. Reena identified a big void in the staffing industry and decided to build a product on salesforce platform, that would streamline all the processes and bring information on one unified platform. The idea shaped into the revolutionary product TargetRecruit, which is positioned as the leader in the applicant-tracking software industry. "It is an all-in-one recruiting application that can be customized to suit the needs of individual businesses and recruiting teams," says Reena. In 2007, the young company was incubated by salesforce.com and the product was perfected in their San Mateo office.


Streamlining Processes

What had started as a solution to Avankia's internal problems soon took the shape of a highly innovative product that today has over 100s of clients across the globe. Reena's enthusiasm about the company's growth is evident in her voice as she explains how the product is one of its kind. "We are the only company on the salesforce.com platform that provides completely integrated solution to this niche industry. TargetRecruit is used by staffing companies to manage the entire cycle, also known as "Req to check" in one integrated platform." Reena simplifies.