October - 2014 - issue > Startup of the Year - Portfolio Management

Square Yards: Internationally Acclaimed Portfolio Management Consultant

Rashmisree Deb
Friday, December 5, 2014
Rashmisree Deb
Buying a property in India is not only difficult but also a complex procedure. It is multifaceted and a common man sitting miles away, trying to make a suitable investment, finds challenging. Also, it becomes difficult to take care of all the legal formalities if one does not have physical presence on ground. Tanuj Shori and Kanika Gupta, two NRI investors faced similar issues when they started investing in the Indian real estate market. The duo soon realized that there were hardly any professional players in the space who could cater to their needs and act as a benefactor to give them unbiased advice. Thus, to help other NRIs in the similar situation, the two entrepreneurs laid the foundation stone of Square Yards inOctober 2013.

Square Yards started its portfolio management services by providing real estate advisory on primary property, commercial leasing, resale advisory, land transactions, property management and financial loans & taxation. The company currently offers these services with a prime focus to identify attractive investment opportunities that meet clients- risk/return parameters.Square Yards also helps structure global real estate asset portfolios for U.S., UK, Australia, Singapore, Malaysia, Japan, Canada and UAE. Within a year of its inception Square Yards has become the single largest player in selling of residential homes in multiple cities in India and international market alike.

Square Yards is providing a gamut of products ranging from students accommodation in UK to high yield hotel projects in North Dakota. From equity share plans in Europe to mall redevelopment in Canada, and high rises in Manhattan, London and Singapore. Square Yards helps investors diversify their local portfolio into a global oneby buying high yielding properties across borders. Market intelligence and post transaction services are the USP of the company. "The aim is to make the real estate investment hassle free and transparent," says Tanuj Shori, CEO & Founder Square Yards.

The Initial Hiccups

For any company getting the right talent is the biggest challenge. It was no different for Square Yards. "Square Yards as a company values client interest more than anything. It is a part of our DNA. Finding the right kind of people is a challenge in every industry. Luckily, we were able to find the perfect mix of success driven, self-motivated and people loving team. After all, we are not just selling properties. We are building relationships," says Tanuj. He further adds that training becomes a very important part at Square Yards. "The idea is to create a platform where the employees have freedom but also a keen understanding of the responsibility that comes with this freedom. We do not have a hierarchal structure. Your growth depends purely on your talent, hard work and motivation," says Tanuj.

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