Square Yards: Internationally Acclaimed Portfolio Management Consultant Date:   Friday , December 05, 2014 Buying a property in India is not only difficult but also a complex procedure. It is multifaceted and a common man sitting miles away, trying to make a suitable investment, finds challenging. Also, it becomes difficult to take care of all the legal formalities if one does not have physical presence on ground. Tanuj Shori and Kanika Gupta, two NRI investors faced similar issues when they started investing in the Indian real estate market. The duo soon realized that there were hardly any professional players in the space who could cater to their needs and act as a benefactor to give them unbiased advice. Thus, to help other NRIs in the similar situation, the two entrepreneurs laid the foundation stone of Square Yards inOctober 2013. Square Yards started its portfolio management services by providing real estate advisory on primary property, commercial leasing, resale advisory, land transactions, property management and financial loans & taxation. The company currently offers these services with a prime focus to identify attractive investment opportunities that meet clients- risk/return parameters.Square Yards also helps structure global real estate asset portfolios for U.S., UK, Australia, Singapore, Malaysia, Japan, Canada and UAE. Within a year of its inception Square Yards has become the single largest player in selling of residential homes in multiple cities in India and international market alike. Square Yards is providing a gamut of products ranging from students accommodation in UK to high yield hotel projects in North Dakota. From equity share plans in Europe to mall redevelopment in Canada, and high rises in Manhattan, London and Singapore. Square Yards helps investors diversify their local portfolio into a global oneby buying high yielding properties across borders. Market intelligence and post transaction services are the USP of the company. \"The aim is to make the real estate investment hassle free and transparent,\" says Tanuj Shori, CEO & Founder Square Yards. The Initial Hiccups For any company getting the right talent is the biggest challenge. It was no different for Square Yards. \"Square Yards as a company values client interest more than anything. It is a part of our DNA. Finding the right kind of people is a challenge in every industry. Luckily, we were able to find the perfect mix of success driven, self-motivated and people loving team. After all, we are not just selling properties. We are building relationships,\" says Tanuj. He further adds that training becomes a very important part at Square Yards. \"The idea is to create a platform where the employees have freedom but also a keen understanding of the responsibility that comes with this freedom. We do not have a hierarchal structure. Your growth depends purely on your talent, hard work and motivation,\" says Tanuj. Going Forward \"Our goal is to grow as an advisory services brand in the global real estate market. We plan to increase our presence across geographies and create a wider clientele base. Our aim is to become the largest Indian real estate consulting firm by 2015. Our target is to reach $50 million in terms of revenue by 2015,\" says Tanuj. Panel: Offices: India, Dubai, Hong Kong, Singapore, U.K. Clients: L&T Realty, TATA Housing, Lodha, Hiranandani, Mantri, DLF, Vatika, Rustomjee, Adani, Kalpataru, Omkar and many more. Awards and Recognitions: Square Yards was awarded -Real Estate Marketing Company of the Year- by Accommodation Times. Key Management: Tanuj Shori, CEO & Founder Educated at the prestigious IIM(L) & Strasbourg Management School(France), Tanuj has hands on experience in building one of India\'s biggest and fastest growing real estate Advisory firm, Square Yards. He has 8+ years of experience in Capital Markets (Equity research) tracking Asia Pacific and U.S. markets for a range of sectors including commodities, luxury, consumer, agri, infrastructure, and banking. He is also an active investor in various start ups/matured institutions, spanning across sectors such as tech, real estate, education and many more. Kanika Gupta Shori, COO & Founder Entrepreneurial & a self-starter, Kanika has diversified experience across fields like assetManagement, media, event management & real estate. She has worked with esteemed asset management firms like Tata Asset Mangement & ICICI Bank. Extensive travel across the world has given Kanika a pulse of the global cultures & associated real estate sentiments. Kanika has been involved in early execution, expansion strategy & setting up the foundation for Square yards by creating policies, procedures & structure to the then nascent organization. She now leads the operational side of the Square Group as the Chief Operations Officer CEO Speak: This is a client writing to his fellow colleagues. Square Yards was set up because we were clients and we were not looked after. We were harassed by logistical issues, myriad of inaccurate and incomplete information, no research, bottlenecks in right taxation and repatriation structures, no servicing culture and most importantly lack of representation in front of developers. One fine day, we decided to solve the problem by trying to set up an organized professional set up, run by professionals who could work on behalf of clients, on behalf of all of us. Thanks for helping us succeed in our dream. In just one year, we are now India\'s 2nd largest real estate advisory firm (primary market), we have network across 15 Indian cities and 8 countries, but most importantly, our success has been bringing smiles to the face of 2500+ clients who we have served with distinction. We envision creating one of the biggest global real estate advisory firms, and we would need your encouragement and support if we were to achieve that. Kindly give us an opportunity to serve you, and we as management promise, we will build such a strong trusted relationship that you would refer us to 100 more potential clients.